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VR Advertising Takes Flight: Firstborn Creates a VR Experience for Patrón

Photo: Distillery Trail

On May 1st, New York creative agency Firstborn launched an immersive virtual reality experience for Patrón. Titled the “Art of Patrón Virtual Reality Experience,” the project takes viewers on an interactive journey to Patrón’s Hacienda distillery in the highlands of Jalisco, Mexico. In developing the experience, Patrón Spirits’ Global Chief Marketing Officer Lee Applebaum saw virtual reality as the ideal… Continue reading VR Advertising Takes Flight: Firstborn Creates a VR Experience for Patrón

The Flatbush Zombies and Trash Talk Go 360°

Photo courtesy of Stereogum

The evolution of 360-degree video in the music industry continues with a collaborative project from the Brooklyn-based hip hop group the Flatbush Zombies and California punk rock band Trash Talk. These musical groups worked with production teams from Pier Pictures and APlusFilmz to create a 360-degree music video for their track “97.92.” The video was shot in… Continue reading The Flatbush Zombies and Trash Talk Go 360°