We have officially announced that 360Heros will be rebranding. Our rebrand introduces our new company name, 360RIZE, along with a new mission statement and exciting direction.
Our decision to rebrand has come as a response to our company’s growth, diversifying product line and goals to support a broader range of partners and content creators in the 360 video and virtual reality markets.
“360Heros is now entering the next phase of empowering content creators through our manufacturing of patented products, education, tools (hardware & software) and professional media production. In demonstration of this forward-thinking approach, we are moving toward the adoption of a fresh logo, new company name and improvements in our business models.” – 360Heros CEO Michael Kintner
When the moment presents itself, RIZE
Our new brand name represents our key brand elements of supporting our community and creating innovative solutions to propel their work:
“The name 360RIZE represents our goal to help producers rise up, elevate beyond their current market place and support their projects regardless of scope. This falls in line with our original goal to inspire 360 video content creators, or 360 heroes as we’ve always called them, so they can meet the demand for high resolution, cinematic quality spherical content. Our support for the community comes in the form of new 360 video products utilizing a wide range of exciting 3rd party cameras, training, technical guidance and education.” – 360Heros CEO Michael Kintner
“Life Without Edges”
Our mission statement has always been inspired by life with no boundaries, so it only seemed fitting to introduce Life Without Edges as our new motto that is portrayed in our fully spherical 360 video and 360 photo solutions.
Founded in 2012, we have distinguished ourselves as a leader in 360 video technology. One of the originating brands in the now popular 360 video and virtual reality markets, we hold multiple patents for 360 camera systems and continue to diversify and grow our product line. Our 360-Plug-n-Play™ technology utilizes pre-existing cameras to film high definition (12,000 x 6,000 pixels) 360 spherical video and photos for social media channels, mobile apps, virtual reality head mounted displays and dome projection.
Our original product line focused on solutions utilizing GoPro® cameras. However, we have pivoted to enter the professional market in announcing solutions for Blackmagic Design cameras at the 2016 NAB Show and are planning to introduce a line of solutions using YI Technology 4K cameras.
Our current product line offers 20 different solutions for filming 2D and 3D spherical video content with 11,000 products sold worldwide to date. Our products have transitioned from 3D printed nylon materials to an anodized aluminum core and injection molded camera holders for filming spherical content on land, underwater and in the air. These solutions are also available with our Bullet360 technology, an automated camera control system for simultaneously operating multiple GoPro® or Blackmagic Design cameras.
Unveiling our New Brand
Our rebrand will officially be introduced on Friday, August 5th in Los Angeles at the Virtual Reality Los Angeles Expo and the official 360Heros Rebrand Launch Party. The party will take place Aug 5th at the Charleston Haus in downtown Los Angeles starting at 8 p.m. PST with event partners including G-Technology, AMD, Blend Media, Polk Audio and UploadVR.
Rebrand Details
Official Press Announcement: http://www.prweb.com/releases/2016/07/prweb13575187.htm
-Company name: 360RIZE
-Tagline: Life Without Edges
-Office locations: Olean, New York, Santa Monica, California
-About 360RIZE:
360RIZE, formerly 360Heros, specializes in 360 video camera systems that capture professional quality spherical video content. 360RIZE also develops 360 video workflow solutions such as 360CamMan™, the world’s first VR media management software. Through years of research and innovation, 360RIZE is empowering content creators to push the limits of this emerging technology and our ability to create immersive content.
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