On May 1st, New York creative agency Firstborn launched an immersive virtual reality experience for Patrón. Titled the “Art of Patrón Virtual Reality Experience,” the project takes viewers on an interactive journey to Patrón’s Hacienda distillery in the highlands of Jalisco, Mexico. In developing the experience, Patrón Spirits’ Global Chief Marketing Officer Lee Applebaum saw virtual reality as the ideal… Continue reading VR Advertising Takes Flight: Firstborn Creates a VR Experience for Patrón
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